Is This the Company That Takes Down Facebook?

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It would seem silly to take on Facebook (NAS: FB) and its more than 900 million active users, but you can't stop some companies from trying.

The Korea Times is reporting that Samsung -- yes, Samsung -- is hoping to throw its hat into the social-networking ring next year. Samsung officials tell the paper that the company plans to capitalize on its strength in smartphones, tablets, and smart televisions to reach a sizable audience with its platform.

Don't laugh. Samsung has a point.


Samsung has already overtaken Apple (NAS: AAPL) to become the world's largest handset maker on the strength of its Android devices. Samsung devices already incorporate a mobile chat application called ChatOn, and it's working on a Family Story social suite that consolidates photo sharing, chatting, and schedule reminders.

Bringing it all together to make a full-blown social-networking application that's built into a ton of connected devices does make sense.

Sure, hardware companies have flopped in the past at making a social stand. Apple's digital-music dominance through iTunes wasn't enough to make Ping work. Google's (NAS: GOOG) Android is the mobile operating system of choice globally, yet Google+ remains far behind Facebook.

However, sooner or later, Facebook will be vulnerable to something better. South Korea may seem to be an unlikely birthplace for a legitimate Facebook rival, but Samsung's global penetration can't be ignored.

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At the time this article was published The Motley Fool owns shares of Facebook, Google, and Apple.Motley Fool newsletter serviceshave recommended buying shares of Apple and Google and creating a bull call spread position in Apple. The Motley Fool has adisclosure policy. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. Try any of our Foolish newsletter servicesfree for 30 days.Longtime Fool contributorRick Munarrizcalls them as he sees them. He owns no shares in any of the stocks in this story and is also part of theRule Breakersnewsletter research team, seeking out tomorrow's ultimate growth stocks a day early.

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