1 Way Bricks and Mortar Can Survive

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The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor and analyst Austin Smith and senior technology analyst Eric Bleeker discuss topics around the investing world.

In today's edition, Austin and Eric talk about one impressive tactic that Macy's is using to survive in an ever-growing age of e-tail: using stores as miniature distribution centers. While some retailers have tried this in the past, and it's certainly not suitable for all types of retail goods, few have successfully executed the marriage of online shopping and an in-store experience. Macy's approach has created "a thousand ways to purchase" and move from one medium to the next seamlessly. Austin thinks many ailing retailers out there could take a page out of Macy's book.

It's forward-looking retailers like this that will dodge the trend many analysts see resulting in The Death of Wal-Mart. In our special free report, you'll learn more about this monumental shift, as well as the few ways you can profit today. The report is free, so click here to read more.

At the time this article was published Austin SmithandEric Bleekerhave no positions in the stocks mentioned above. The Motley Fool owns shares of Amazon.com and Best Buy.Motley Fool newsletter services recommendAmazon.com. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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