Why Target Is Fighting the Fire With Fire

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The following video is part of our "Motley Fool Conversations" series, in which consumer-goods editor and analyst Austin Smith and senior technology analyst Eric Bleeker discuss topics around the investing world.

In today's edition, Austin talks about Target's recent decision to stop selling Kindle devices in its stores. The company will continue to sell Barnes & Noble's Nook device, as well as Apple's iPad through the mini-Apple stores within larger Target locations. Investors shouldn't misread this as a sudden vote of confidence in the Nook following the cash injection from Microsoft -- it's big-business politics. Target simply doesn't want to feed the bricks-and-mortar-crushing beast that is Amazon.com any longer. Target has already gone as far as trying to get suppliers to agree to give it the best price so it can't be undercut by e-tailers.

Target's strategy underscores the massive trend that could result in "The Death of Retail," You can read more about this massive shift today in our special analyst report. It's totally free, but it won't be forever, so click here to read more while you still can.

At the time this article was published Austin Smith and Eric Bleeker have no positions in the stocks mentioned above. The Motley Fool owns shares of Apple, Amazon.com, Microsoft, and Best Buy.Motley Fool newsletter services recommendAmazon.com, Microsoft, and Apple. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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