EA, Disney, GREE, DeNA all wanted to buy Draw Something [Report]
Of course, we all knew who won this alleged battle in the end: the almighty Zynga. The social games publisher slash creator paid a cool $180 million in cash for Draw Something maker OMGPOP earlier this month. According to Bloomberg's nameless source, the global social game giant giant beat the biggest and best in the business, including EA and Disney, to the punch.
Based on what Zynga CEO Mark Pincus told Bloomberg, there's likely more where that came from--and the company has $1.81 billion in cash and short-term investments to make it happen. "We love finding great, accomplished teams that share our mission and vision," Pincus told Bloomberg. "If we ever see breakout opportunities that massively accelerate social gaming at Zynga, we'll aggressively pursue those, too."
Barry Cottle, EA expat and Zynga's new director of business development, echoed Pincus's sentiments, saying that Zynga can "be as aggressive as we need to be." That said, it's likely that Zynga will continue to go after the biggest players in the mobile and social game space, but probably more so on the mobile side--arguably the developer's biggest weakness.
As a matter of fact, analyst Michael Pachter told Bloomberg that Zynga has Cut The Rope maker ZeptoLab in its sights. If that's the case, we're sure Cottle and Zynga will pay up big. Hey Zynga, we hear that Halfbrick is kind of a big deal these days too.
Do you think these companies all hoped to buy OMGPOP? What company do you think Zynga will gobble up next? Sound off in the comments. Add Comment.