Where Does Coke Earn All That Money?

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This video is part of our "Motley Fool Conversations" series, in which analyst Austin Smith discusses topics around the investing world.

In today's edition, Austin looks at beverage wonder-company Coca-Cola (NYS: KO) . We all know Coke is big, but to shed some light on just how big investors should consider these facts: 

  • The Coca-Cola logo is recognized by 94% of the world's population. 
  • 3.1% of all beverages consumed in the world are Coke products. 
  • The Coca-Cola brand is worth an estimated $74 billion. The total value of Budweiser, PepsiCo, Starbucks, and Red Bull brands combined is worth only $50 billion. 

And even though 100% of the company's revenue comes from non-alcoholic beverages, that doesn't make it any less dynamic. It has huge markets all around the globe, and investors should understand where the cash comes from in each if they want to invest in this company today.


The only problem with investing in Coca-Cola is that everyone already knows about it and the cat's out of the bag. If you were hoping to get the edge on Wall Street, you can do it by reading our report: "The Motley Fool's Top Stock for 2012." In it you'll learn about an emerging-markets retailer that's still flying under many investors radar. Click here to access your report -- it's totally free.

At the time this article was published Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Coca-Cola and PepsiCo.Motley Fool newsletter services recommendCoca-Cola, Monster Beverage, and PepsiCo. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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