Picking a Consumer Winner in China

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There are more than a few investors around the world excited about the rise of the Chinese consumer. In fact, McKinsey recently predicted that China's GDP will continue to grow at almost 8% annually, largely on the back of urbanization and growth in private consumption.

The winners and losers at the company level, however, will be determined largely by how well a company can tailor its offerings to Chinese consumers and how well it allocates capital in a rapid growth environment. With this as background, Motley Fool Asset Management analyst Tim Hanson goes looking for a long-term winner in the restaurant space with a closer look at Ajisen, Yum! Brands (NYS: YUM) , and Country Style Cooking (NYS: CCSC) .

At the time this article was published Editor's note: Tim Hanson is not able to engage in discussion on the boards or in the comments section below. Tim does not own shares of any companies mentioned. Motley Fool Asset Management manages portfolios that held Ajisen and Yum! Brands at the time this video was first published.Motley Fool newsletter serviceshave recommended buying shares of Country Style Cooking Restaurant Chain and Yum! Brands. The Motley Fool has adisclosure policy.

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