Zynga Shares Jumped: What You Need to Know

Before you go, we thought you'd like these...
Before you go close icon

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of social-game maker Zynga (NAS: ZNGA) jumped today and closed out the day with a healthy 10% gain after announcing its own Zynga Platform.

So what: The move is the first step in weaning itself off of relying on Facebook for the vast majority of its revenue and bookings, which has topped 90% for the past two years. The Zynga Platform will also be available for third-party developers to build games on.

Now what: Interestingly, the platform will still be heavily integrated with Facebook -- and, importantly, still use Facebook Credits as virtual currency, complete with Facebook's 30% cut. It comes as Zynga has also been aggressively expanding into mobile game platforms like Apple iOS and Google Android. While it looks like Zynga will still rely on Facebook even on this new platform, investors are excited that it's one step closer to being less dependent.

Interested in more info on Zynga? Add it to your Watchlist by clicking here.

At the time this article was published Fool contributorEvan Niuowns shares of Apple, but he holds no other position in any company mentioned.Click hereto see his holdings and a short bio. The Motley Fool owns shares of Apple and Google.Motley Fool newsletter serviceshave recommended buying shares of Apple and Google and creating a bull call spread position in Apple. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners