How Pepsi Is Trying to Win the War Against Coke
The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor/analyst Austin Smith and technology editor/analyst Andrew Tonner discuss topics across the investing world.
The war between PepsiCo and Coca-Cola seems never-ending. The two titans constantly battle it out in a war of blind taste tests, marketing budgets, and nearly identical product lines, but no more. After underperforming Coca-Cola in recent years, PepsiCo CEO Indra Nooyi is taking the gloves off and thinking strategically about how to beat the giant. She's targeted Brian Cornell, a former Wal-Mart executive, to add to her team. Also, refusing to go tit for tat with Coca-Cola, PepsiCo has decided to outflank it in the orange juice space instead by offering more creative, higher-margin products.
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At the time this article was published Andrew Tonner has no positions in the stocks mentioned above. Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Coca-Cola and PepsiCo.Motley Fool newsletter services recommendCoca-Cola, PepsiCo, and Procter & Gamble. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.
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