Why the Dow's Rebounding Today

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Stronger consumer confidence in an economic recovery looks increasingly justified, as unemployment claims fell to their lowest weekly level in nearly four years. That pulled the stock market back from yesterday's sharp declines, and around 1:45 p.m. EST, the Dow Jones Industrials (INDEX: ^DJI) were up 119 points to 12,900.

Among Dow stocks, Microsoft (NAS: MSFT) soared more than 4.5%. The company announced a new service called msnNOW, which claims to be a one-stop shop bringing users the most popular trending information from social media giants Facebook and Twitter, as well as breaking news and selected information from its Bing search engine. Whether the service will move the needle at Microsoft isn't clear, but at least the company seems to recognize the importance of tuning into social media.

American Express (NYS: AXP) rose 1.8%. A blog post from The New York Times highlighted findings from Bankrate that credit card rewards programs are still strong, despite a reduction in benefits from their debit-card counterparts. The difference? Debit-card fee legislation clamped down on their profitability, while credit cards still have more revenue potential.

Finally, Hewlett-Packard (NYS: HPQ) was up about 2.6%. CEO Meg Whitman speculated yesterday that after Google (NAS: GOOG) finalizes its purchase of Motorola Mobility, the Android platform might become closed. That in turn could boost prospects for HP's WebOS, although Whitman cautioned that it could take several years for the situation to play itself out.

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At the time this article was published Fool contributor Dan Caplinger doesn't own shares of the companies mentioned. You can follow him on Twitter here. The Motley Fool owns shares of Google and Microsoft. Motley Fool newsletter services have recommended buying shares of Google and Microsoft, as well as writing a covered strangle position in American Express and creating a bull call spread position in Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool has a disclosure policy.

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