Why This Misunderstood Stock Is Discounted Today

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The following video is part of our "Motley Fool Conversations" series, in which consumer goods editor Austin Smith discusses topics across the investing world.

In today's edition, Austin talks about a stock that got bruised and bloodied by Mr. Market the other day, but he thinks the beating wasn't justified. Despite weakened guidance and an earnings miss, Austin thinks now is actually a great time to buy. True Religion has a very lululemon-esque stock appeal to it. The company has no debt, commands a premium price, and benefits from a move towards more sales from their bricks-and-mortar locations. What's even better, they trade at a discount to many other retailers with less brand strength.

True Religion looks appealing today, but will they be able to resist the inevitable trend that's altering the face of retail? If you're worried and would rather pick up two great, deep-pocketed players in this space you should download our free report "The Death of Retail," which highlights two companies hand-picked by Fool analysts that are set to dominate the future. To check out these two companies and learn more about the future of retailing, click here now -- it's free!

At the time this article was published Austin Smith has no positions in the stocks mentioned above. The Motley Fool owns shares of Aeropostale and lululemon athletica, and has the following options: long JAN 2014 $10.00 calls on Aeropostale, long JAN 2014 $15.00 calls on Aeropostale, and long JAN 2014 $20.00 calls on Aeropostale.Motley Fool newsletter services recommendlululemon athletica and True Religion Apparel. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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