1 Important Key to Fixing Netflix

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The following video is part of our "Motley Fool Conversations" series, in which senior technology analyst Eric Bleeker and Chief Technology Officer Jeremy Phillips discuss topics across the investing world.

In today's edition, Jeremy and Eric discuss Netflix's search for a new chief marketing officer. Leslie Kilgore recently left the position after 12 years on the job. While investors might not zone in on marketing as a key differentiator, Netflix's subscriber acquisition costs, or SAC, have long been the envy of the industry. However, Kilgore's stepping down is another demonstration of how Netflix is switching strategies from a delivery-based disc model to a streaming company that needs to target subscribers in new ways.

Netflix and other "new media" companies like Hulu might gather a lot of investor attention, but the truth is that they're playing second fiddle to an even larger revolution in technology. To better prepare investors for this new revolution, The Motley Fool has just released a free report on mobile named "The Next Trillion Dollar Revolution" that details a hidden component play inside mobile phones that also is a market leader in the exploding Chinese market. Inside the report, we not only describe why the mobile revolution will dwarf any other technology revolution seen before it, but we also name the company at the forefront of the trend. Hundreds of thousands have requested access to previous reports, and you can access this new report today by clicking here -- it's free.

At the time this article was published Eric Bleeker and Jeremy Phillips have no positions in the stocks mentioned above. The Motley Fool has no positions in the stocks mentioned above.Motley Fool newsletter services recommendNetflix and priceline.com. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2012 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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