It's All About You: Adapting To Consumers' Mindsets [Infographic]

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personalization consumersJust a few years ago, Time named "You" as the weekly magazine's person of the year. It was acknowledgement that consumers' individual tastes and preferences were becoming increasingly important in making key business decisions.

The advent of the Internet and myriad personal electronic devices have put consumers in the driver's seat. Companies are responding by using data in novel ways to allow users to create personalized searches for all kinds of goods and services -- including employment.

As Time noted in its Dec. 25, 2006 issue, the World Wide Web is: "a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as if it were a new version of some old software. But it's really a revolution."

As the number of adults using mobile devices grows along with downloads for individual "apps," personalization is increasingly becoming a desired feature, according to Resunate, a job-search website that allows users to tailor resumes to individual employment prospects. Such go-anywhere devices with their tailored apps are akin to computers on-the-go, providing instant access to information and services in new ways.

For example, Resunate notes, during last year's holiday shopping season, nearly 11 percent of consumers used a mobile device to visit retailers' sites on Cyber Monday, the Internet equivalent of Black Friday, up from 3.9 percent in 2010.

The increase suggests that as consumers become increasingly adept at using mobile devices to manage everyday purchases and needs, companies will need to include personalization to meet demand.

The infographic below, compiled by Resunate, illustrates some of the companies and services -- including job search and career -- that have already introduced the world to the age of personalization.



Next: Study: Millennials' Facebook Use Melds Work, Personal Lives [Infographic]



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