Katy Perry hopes to blow up The Sims 3 Showtime like a Firework
Katy Perry partied a little too hard Last Friday Night, and ended up in The Sims 3 Showtime. (We'll stop now.) EA announced that the pop star signed an "extensive and exclusive" deal with the company that will feature Perry in numerous iterations of The Sims. Starting with the upcoming The Sims 3 Showtime--launching in March 2012--"Katy Perry themed in-game content and virtual goods" will invade one EA's iconic franchise, according to the company.
Perry will be found in advertising and marketing campaigns for The Sims, starting with The Sims 3 Showtime. "I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed," Perry said in a statement. "It's cool to see the Sims' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour--even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I'm a Sim!"
This is one deep collaboration Perry has signed up for: According to EA, she'll work closely with The Sims team to create accessories, clothing, hairstyles, furniture and props inspired by her crazy performances and videos. Sims and Katy Perry fans alike can pre-order The Sims 3 Showtime Katy Perry Collector's Edition, complete with an Ultimate Stage bonus venue, Katy Perry-themed in-game items and a free poster--how cute.
Zynga might have Lady Gaga (and former EA EVP of business development Barry Cottle), but EA might have just found its rival's foil. Considering this deal will span several The Sims games, we wouldn't be surprised to see Katy Perry pay Little Haven a visit in The Sims Social.
Are you psyched to hear that Katy Perry will hit next iteration of The Sims? What do you think of Perry possibly paying The Sims Social a visit? Sound off in the comments. Add Comment.