With Angry Birds playgrounds, your kids might never come back inside
At this point, the only way to go up is to build an Angry Birds theme park. For the moment, Angry Birds-themed playgrounds should do just fine. Rovio partnered with Lappset Group to create two playgrounds in Finland complete with play equipment inspired by the iconic mobile game-turned-entertainment brand. The playgrounds will arrive in Rovaniemi and Espoo next year.
"The activity parks perfectly tie in with the Angry Birds world and our way of thinking," Rovio "Mighty Eagle" and CMO Peter Vesterbacka said in a release. "We will be developing a service which brings together the digital world and the physical world in a way that's never been seen before. The popularity of Angry Birds isn't restricted to any age, sex or social group, and the activity parks too will be designed to be interesting places for absolutely everyone, all around the world."
Every piece of play equipment --20 in total--in the parks will evoke a piece of the Angry Birds universe. Kids will romp around on everything from Angry Birds spring riders to climbing towers with slides. According to Kotaku, the playgrounds will even feature kid-friendly slingshots. And somehow, Rovio looks to merge the world of its games with these kiddie parks.
Of course, the Angry Birds are no stranger to exposure in the real world. Rovio has released numerous pieces of Angry Birds merchandise including even a cookbook. People have made life-sized games of Angry Birds, and Rovio has spurred thousands to scream at the Angry Birds. If you ask us, this is Rovio simply prototyping its Angry Birds Fortress of Solitude.
[Via and Image Credit: Kotaku]
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