1, 2, 3 ... 4? Could Boeing Go Up Some More?

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On a day that was already looking pretty good for Boeing (NYS: BA) , as it closed a $1.2 billion plane sale to Air Lease (NYS: AL) , investors are cheering themselves hoarse as Boeing makes headlines with even more good news items.

First up, Southwest Airlines (NYS: LUV) . In contrast to Air Lease, which inked a deal to buy four Next-Generation 737s (and four Dreamliners as well), Southwest is said to be considering a purchase of the even more advanced, GE (NYS: GE) -engine-equipped Boeing 737 MAX. It's also contemplating a much more substantial buy than the one Air Lease signed up for -- 100 MAXes in all, at a list price of $14 billion.

That may not sound like much, compared with some of the other announcements Boeing has made lately. After all, its 777 deal with Emirates Airlines last month was for a reported $18 billion, and the sale of 230 737 MAXes to Indonesia's Lion Air could ultimately be worth $35 billion at list prices.

On the other hand, word has it that the Lion Air sale netted Boeing only about $95 million per plane after discounts. You have to figure Boeing sliced a substantial sum off its asking price to bag that order, Boeing's biggest ever. It seems logical, therefore, that the company will get a better profit margin on its smaller sale to Southwest.

When it absolutely, positively has to be profitable overnight
Boeing's third piece of big news today is the potential purchase by FedEx (NYS: FDX) of 30 767 freighters -- $5.3 billion at list. Not as big as the airline deals, granted, but you know what they say: "A billion here, a billion there ..." Anyway, word has it that negotiations with Airbus have fallen apart, leaving Boeing in the catbird's seat to win this FedEx deal. (As I predicted, by the way.)

So where does this leave us? All told, Boeing has either confirmed, or looks likely to confirm, as much as $20 billion in new revenues (at list price.) That's close to a third of the value of the company's annual revenue stream, all announced in the space of about 24 hours. Not bad for a day's work.

But does it make Boeing a buy? Perhaps. At 14 times earnings, Boeing still looks pricey for the 13% annual growth rate Wall Street has assigned it. If Boeing keeps putting up big sales numbers, though, and that growth rate accelerates, the stock might finally descend into bargain territory.

Stay tuned to your Fool Watchlist (or add the stock now if you haven't already), and we'll keep you apprised as the valuation approaches "buyable" territory.

At the time this article was published Fool contributorRich Smithowns shares of Southwest Airlines, and The Motley Fool owns shares of FedEx.Motley Fool newsletter serviceshave recommended buying shares of Southwest Airlines and FedEx.We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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