GREE's mobile social games network to be 'borderless', to hit Q2 2012

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And still, we know little about just exactly how the Japanese social game publisher's platform will work. GREE has revealed a sliver of information about its upcoming mobile social games network, namely that it will be "borderless". While company says this means that users will enjoy single sign-on into GREE on their iPhone or Android phone, we hope this means cross-platform play.

The company goes on to say that the platform will feature a global payment solution and a series of "robust out-of-network cross promotional opportunities," which sounds to us a lot like in-game advertisements. The OpenFeint-powered platform will provide developers with rich analytics tools, meaning game makers will be able to read and evaluate your actions within the GREE games you play. (That might sound a bit too much like Big Brother, but Facebook game makers do the exact same thing.)

"This new GREE platform continues to show the commitment we have to building a truly global, free-to-play ecosystem for mobile developers," GREE founder and CEO Yoshikazu Tanaka said in a release. "Our goal is to offer the best social gaming experience to players around the world. GREE worldwide has the largest cross-platform network and this is a step closer to our goal of reaching one billion users."

GREE's mobile social games network will offer games discovery to players as well as all the latest social features. Of course, leaderboards and achievements will be a staple in GREE's offering. However, the company plans to take the mobile social games world by storm in Q2 2012, or as early as April. With DeNA's Mobage network already out of beta testing on Android and Zynga's Project Z on the horizon, that sounds like a lifetime.

[Image Credit: Wired]

Can GREE combat both DeNA and Zynga in the mobile social games space coming in so late? What would GREE need that the other companies don't have right now for you to use its service? Sound off in the comments. Add Comment.
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