Shutterfly Shares Popped: What You Need to Know

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Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of online photo shop Shutterfly (NAS: SFLY) jumped 10% today after being knocked down on an analyst's comments earlier this week.

So what: Shutterfly director James White just bought 35,000 shares on Wednesday when the stock sank, which is generally a bullish sign. This overcame Jim Cramer's "sell, sell, sell" advice during his lightning round yesterday, which can often affect trading in small stocks for a short time.  

Now what: Insider buying is generally a great sign for a company because insiders know what's really going on inside a company. They far more often sell because they're invested in options or restricted stock, so a flat-out buy is usually a good sign. With that said, I'm not going to jump on a stock that's trading at 32 times forward earnings in a very competitive market.

Interested in more info on Shutterfly? Add it to your watchlist byclicking here.    

At the time this article was published Fool contributor Travis Hoium does not have a position in any company mentioned. You can follow Travis on Twitter at @FlushDrawFool, check out his personal stock holdings or follow his CAPS picks at TMFFlushDraw.Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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