EA wants to get into hardcore gaming ... on Facebook [Update]

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KlickNation Games
Update: Inside Social Games has confirmed that EA has purchased KlickNation. The outlet reports that the studio will be integrated into BioWare's social game development arm, most likely referring to BioWare San Francisco. Check out the full report here.

No, you probably won't see Battlefield 3 on Facebook anytime soon. But EA could make another social gaming buy by the end of the week, according to Inside Social Games's nameless sources. The Playfish and PopCap owner is reportedly looking to pick up Age of Champions creator KlickNation in a bid to enter the emerging hardcore social games scene on Facebook.

The 70 person-strong studio would add to the publisher's stable of social game developers that could bring its traditional game franchises to life on social networks, like EA2D (now BioWare San Francisco) has done with Dragon Age Legends. It's been said that there are nearly 80 million gamers enjoying more "core" game experiences on Facebook, so it's understandable why EA would be bullish on this audience.

However, as it does with your run-of-the-mill social games, EA faces stiff competition in the strategy games space on Facebook. Developers like Kixeye, Kabam and even Digital Chocolate have staked their claim when it comes to hardcore games on the platform. EA will likely test the waters with its upcoming Risk: Factions on Facebook, but that games appears more cartoon-like than most strategy games on the network.

The second place publisher has struck gold with The Sims Social, though it's in decline. Regardless, EA will be better off sticking with its more recognizable franchises if it's to use the KlickNation team to make new games. That said, maybe Battlefield will make it to Facebook after all--and there's always Command & Conquer.

Is it a good idea for EA to buy a developer like KlickNation? Could EA make a dent in the strategy games space on Facebook with properties like Command & Conquer? Sound off in the comments. Add Comment.
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