The Death of Advertising As We Know It

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The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric look at the changing face of advertising. Previously, time spent on an advertising medium correlated strongly with advertising spend within that space. However, mobile advertising has yet to catch up with the trend. That affects not only companies such as Apple and Google, which have bought their own ad agencies, but also companies such as Pandora, which rely on advertising for their future.

Looking for a better way than advertising to profit from mobile growth? Smartphone sales exploded by a stunning 72% in 2010; The Motley Fool has compiled a new report called "5 Stocks The Motley Fool Owns -- and You Should, Too" that aims to capitalize on the trend. The report highlights a company that has licenses assuring that it profits from every smartphone sold. Thousands have requested access to this special free report, and now you can access it today at no cost. To get instant access to the names of this company and four other great ideas click here -- it's free.

At the time this article was published Both Eric Bleeker and Jeremy Phillips own shares no companies listed above.The Motley Fool owns shares of Apple and Google. Motley Fool newsletter services have recommended buying shares of Apple and Google and creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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