Employees Who Use Macs Tend to Earn More

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Mac users earn moreOh you know the type. The business professional who's a walking advertisement for Apple Inc. He'd rather be caught being driven to the office by his mother than using Windows XP. Well, it turns out, even if he's rushing to spend his paycheck on the latest iPhone, he's probably still left with more money than you. So says the latest Workforce Technology and Engagement Survey, which finds that those who make use of a category of "power laptops" (which includes the typical Mac user) earn 44 percent more than their counterparts.

The findings, which came in a study by the Forrester Research Market entitled, "People Are Bringing Macs To Work -- It's Time To Repeal Prohibition," were first reported by Fortune editor Philip Elmer-Dewitt, who has been covering the Cupertino, Calif.-company since 1982. The article says that while Forrester's research isn't exclusive to Apple consumers, the so-called power laptop users "use more collaboration apps, and carry an average of three devices wherever they go," a description which is highly inclusive of Mac users.

"Most of the Macs today are being freewheeled into the office by executives, top sales reps, and other workaholics," Fortune cites Forrester's research as saying.

That Apple users represent an upper crust of America's workforce should come as no surprise. The company that was co-founded by Steve Jobs, and repeatedly remade in his image, always sought to celebrate the best, and not the rest. Indeed, Apple's resurgence over the last decade came on the heels of an ad campaign which carried as its slogan, "Think Different."

But what's also a noteworthy component of the Forrester Report is that Apple has supplanted Microsoft as Forrester's operating system of choice. For Forrester, whose authoritative market research culls data from 590 IT executives, the embrace of Apple marks an about-face. In 2008, it summed up the industrial panorama this way: "IT departments crave standardization, and Macs pose too many problems for IT departments. The verdict for enterprise-focused vendors is clear: Unless your market is a niche business group, Windows is the only desktop you need support."

Not any more. Forrester calls the higher-paid Mac users the "heavy hitters of organizations." Forrester also celebrates Apple's comparable speed as compared to Windows. And as Business Insider says, "22 percent of organizations expect Mac use (not iPad use) to increase at their place of business within the next 12 months. Only 3 percent expect it to decline."



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