3 More Reasons to Buy Apple

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Many look at Apple's (NAS: AAPL) $400 stock price and $375 billion market cap and wonder how much bigger the company can get. But the more important question is what's driving Apple's growth now -- and what will drive it in the future. I see big things ahead for Apple's products, its international sales, and its role in business. Once you look at these catalysts, you see that Apple is worth much more than what its shares are trading for today. Let's dig in.

Long runways for growth
Apple's three most important products -- the iPhone, the iPad, and Mac computers -- all have tremendous growth potential.

Even in the face of increased competition from Google (NAS: GOOG) and Microsoft (NAS: MSFT) , iPhone sales surged 81% in Apple's 2011 fiscal year. And there's much more growth to come; IDC expects the overall smartphone market to double by 2015.

The iPad's success is even more spectacular, with sales up 166% in the fourth quarter. I expect iPad sales to continue to skyrocket; iSuppli says global media tablet shipments will rise by more than 350% by 2015.

Finally, Mac sales climbed 26% last quarter, compared with 4% growth in the overall PC market. Yet Apple's global PC market share is estimated at only 6%, leaving plenty of potential for Apple to continue to gain market share -- and with it, revenue and profit.

Booming international sales
Revenue surged by an incredible 139% in the Asia-Pacific region in Apple's most recent quarter, driven by strong sales in China. Apple plans to open 30 new stores outside the United States in 2012 to meet this insatiable demand for its products. New carrier deals with companies such as China Mobile (NYS: CHL) , the dominant wireless communication company in China, should further fuel international growth.

Growing enterprise market share
Many people think of the iPhone and iPad simply as consumer products, but they're also disrupting the way companies do business. Ninety-three percent of Fortune 500 companies are deploying or testing the iPhone for use by their employees, up from 91% last quarter. As for the iPad, 92% of the Fortune 500 are testing the device, and CFO Peter Oppenheimer said in Apple's earnings call that "the pace at which businesses worldwide are adopting this technology is unprecedented." It's clear that Apple is taking share in the corporate market from its less innovative competitors, and I think Apple has only just scratched the surface of this massive market opportunity. If you'd like more evidence of this, just look at the stock chart of Research In Motion (NAS: RIMM) , Apple's closest competitor in the corporate sector.

The Foolish bottom line
When I recommended Apple in my Rising Stars Portfolio, I highlighted the company's powerful brand, superior products and services, numerous competitive advantages, and strong management. In a subsequent article, I said that Apple's overblown "earnings miss" was giving investors another opportunity to buy shares at an attractive price. And in this article, I've given three more reasons Apple is poised for further growth. Apple remains my highest-conviction idea in my Tier 1 Investments portfolio, and I continue to believe that investors who buy shares today will be rewarded.

Next steps:

  • If you'd like to follow along with Tier 1 Investments as I build out the rest of my portfolio, check out my recently launched Twitter feed, or keep checking back in with my Rising Stars page, which is updated with all of my buy recommendations.
  • Keep track of Apple's share price and breaking news by adding Apple to My Watchlist.

At the time this article was published Joe Tenebruso manages a real-moneyRising Star Portfoliofor The Motley Fool and is an analyst on The Motley Fool's Million Dollar Portfolio and Income Investor premium services. Joe has written puts on Apple. The Motley Fool owns shares of Google, China Mobile, Microsoft, and Apple.Motley Fool newsletter serviceshave recommended buying shares of China Mobile, Google, Apple, and Microsoft, as well as creating bull call spread positions in Microsoft and Apple. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2011 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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