3 Ways To Make Your Job Search Easier
By Mary Marino
Job searching is a tough road for anyone, particularly in our current economic climate. You may have tons of experience, a college degree, or a multitude of connections, but that doesn't guarantee you a job these days.
So, when you've sent out application after application, had your phone glued to your ear, and passed out your entire stash of business cards, all without success, here are a few tips to ease your job search:
1. Identify if you're looking for a job correctly.
OK, so you went to college, got a degree and think you know all there is to know about your industry and profession. Or maybe you've been knee-deep in your chosen niche for years. However, none of that equates to knowing how to look for job, or even knowing how to look for the right job.
Particularly if you don't know where your life is going, it's important to create some sort of job search plan. What's a job search plan? Well, it may vary by your industry or profession, but the basics are the same: Where do you want to be in five years? What are your interests and how can you use those interests in a specific type of job? What are your transferable skills? How are you going to market yourself effectively?
When it comes down to it, your job search plan should be about who you are and where you are going, with some thought into how you're going to accomplish it as well. By having some sort of direction (instead of just winging it), your job search will probably be less stressful and you'll be able to adjust your tactics accordingly.
2. Search by occupational category, not job title.
Say you are interested in advertising. You search for jobs by their titles, like "advertising executive" or "advertising manager." Although you may think this tactic is effective, it's actually not. Searching by job title limits your search. Further, many employers place jobs by organizational category, not job title. So while you're looking up advertising executive positions, your dream career is actually under the "management" category. Therefore, it's a good idea to broaden your search so you can find all opportunities, not just some.
3. Connect with the right people on the right networks.
Social networking has given us a lot, from being able to connect with old friends to conducting an effective modern-day search. With the latter in mind, it's important to use social networking properly. That is, try to use it to connect with the right people on the right networks.
In addition to applying to companies directly, use Twitter as a networking tool and engage in conversations on a target organization's Facebook page. You could even comment on their blogs. The point here is to actually connect with the right people and start a conversation so that you can be memorable. That way, when an employer sees your application in a pile of others, your experience, knowledge, and expertise will stand out and you'll be one step further toward gaining employment.
Mary Marino is the founder of EmploymentPipeline.com, a job search resource that inspires job seekers to become their own recruiter. EmploymentPipeline.com has launched its "Occupation Pipeline" widget, a unique tool which enables users to perform broader career searches by sourcing occupations and employers, rather than job titles. Connect with Mary and EmploymentPipeline.com on Twitter and Facebook.
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