Is priceline.com the Perfect Stock?

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Every investor would love to stumble upon the perfect stock. But will you ever really find a stock that provides everything you could possibly want?

One thing's for sure: You'll never discover truly great investments unless you actively look for them. Let's discuss the ideal qualities of a perfect stock, then decide if priceline.com (NAS: PCLN) fits the bill.

The quest for perfection
Stocks that look great based on one factor may prove horrible elsewhere, making due diligence a crucial part of your investing research. The best stocks excel in many different areas, including these important factors:

With those factors in mind, let's take a closer look at Priceline.

Factor

What We Want to See

Actual

Pass or Fail?

Growth5-Year Annual Revenue Growth > 15%29.2%Pass
 1-Year Revenue Growth > 12%38.9%Pass
MarginsGross Margin > 35%65.8%Pass
 Net Margin > 15%19.7%Pass
Balance SheetDebt to Equity < 50%28%Pass
 Current Ratio > 1.32.11Pass
OpportunitiesReturn on Equity > 15%41.4%Pass
ValuationNormalized P/E < 2052.98Fail
DividendsCurrent Yield > 2%0%Fail
 5-Year Dividend Growth > 10%0%Fail
    
 Total Score 7 out of 10

Source: Capital IQ, a division of Standard & Poor's. Total score = number of passes.

With a score of 7, Priceline has taken shareholders on a nice ride. The travel portal has dominated its competition with its unique spin on the business, and it's hard to see how competitors will catch up.

You'd have to be hiding under a rock to have missed Priceline's campy ads with William Shatner. But judge the message rather than the messenger. Customers clearly like the ability to pick a price they're willing to pay and see if the portal can match it. It gives Priceline a huge edge over traditional travel portals like Expedia (NAS: EXPE) and Orbitz Worldwide (NYS: OWW) , which offer you the same take-it-or-leave-it that you'll find from airline and hotel sites themselves.

Some point to the success of more social-media savvy operators like Travelzoo (NAS: TZOO) , which has been expanding its Local Deals business lately. But with such a huge lead in the industry, Priceline hasn't ignored social media entirely -- and it has done an excellent job finding the deals it needs to boost its profits.

Moreover, the future still looks bright even in a tough economy. Last week, Priceline not only beat earnings estimates by a huge margin but also pushed up guidance for the third quarter by more than $1 per share.

From those numbers, it's clear where Priceline gets its steep valuation. But for those willing to pay up, Priceline has been a good deal for years -- and it might just become the perfect stock for your portfolio.

Keep searching
No stock is a sure thing, but some stocks are a lot closer to perfect than others. By looking for the perfect stock, you'll go a long way toward improving your investing prowess and learning how to separate out the best investments from the rest.

Click hereto add priceline.com to My Watchlist, which can find all of our Foolish analysis on it and all your other stocks.

Finding the perfect stock is only one piece of a successful investment strategy. Get the big picture by taking a look at our "13 Steps to Investing Foolishly."

At the time this article was published Fool contributorDan Caplingerdoesn't own shares of the companies mentioned in this article.Motley Fool newsletter serviceshave recommended buying shares of priceline.com and Travelzoo. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Fool has adisclosure policy.

Copyright © 1995 - 2011 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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