Acxiom Shares Popped: What You Need to Know

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Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Acxiom (NAS: ACXM) popped 15% in intraday trading Wednesday after reporting in-line earnings and naming a Microsoft veteran as its new CEO and president.

So what: The quarter was nothing to get excited about: EPS of $0.13 met the consensus estimate and grew 8% year over year. Revenue grew 7%. Acxiom's earnings remain significantly below its 2006-2007 earnings.

Now what: The company named Scott E. Howe as its new CEO and president. The marketing and advertising veteran was previously a corporate vice president of Microsoft Advertising Business Groups, where he managed a multibillion-dollar online advertising business. Both the company and investors appear to believe Howe will help Acxiom become more effective at offering products and services for the rapidly evolving digital marketplace.

Interested in more info on ACXM? Add it to your watchlist byclicking here.

At the time this article was published Fool contributor Cindy Johnson owns shares of Microsoft. The Motley Fool owns shares of Microsoft. Motley Fool newsletter services have recommended buying shares of Microsoft. Motley Fool newsletter services have recommended creating a covered collar position in Microsoft.We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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