With Venice in Danger, Protectors Look to Rich for Rescue
"The Italian government has not lived up to its commitment made to UNESCO to safeguard Venice and its Lagoon," IN President Lidia Fersuoch told a press conference.
Fersuoch said she would ask UNESCO to take the city off the World Heritage list and put it instead on its endangered list, where it would join a group of lesser-known, less-trafficked sites. Though the estimates vary, a consensus of experts agree that Venice will likely sit under a great deal of water by the end of the century unless some form of drastic action is taken.
Italia Nostra's solution is an elegant one, quite literally. The organization proposes that Venice start marketing itself as a more exclusive destination for wealthy travelers.
For those keeping track, Venice is already a very expensive destination. Gondola rides can run tourists $100 or more and the bill for eating out near the major attractions makes visitors long for the lira.
It wouldn't be much of a stretch to say that the city has accidentally been implementing Italia Nostra's gentrification plan for the last twenty years. The tourists still come, apparently willing to shell out to experience the city's undeniable, if fading, majesty.
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