HSN Arcade: Come for the jewelry, stay to play free games
HSN, formerly known as the Home Shopping Network, gets game. Now, in addition to luring potential customers in to buy deeply discounted jewelry, handbags, et al, the website will soon offer a suite of 25 games, which will be inserted directly into the shopping experience. That means, you'll be able to visit the site, watch HSN streaming video, shop for stuff and play a game -- all on the same page. Talk about sensory overload (or shopping heaven, depending on your POV).
"The launch of HSN Arcade is a strategic move to further differentiate the HSN shopping experience.... by combining what people currently do online more than any other activities: shopping, gaming and sharing," Jill Braff, EVP of Digital Commerce for HSN says.
The New York-based Arkadium (the creator of Mahjongg Dimensions and Writer's Blox on Facebook) will be providing the games for HSN.com, which will include daily jigsaw puzzles, crossword puzzles, word search, sudoku, blackjack and a new game called Lights! Camera! Subtraction! that stars HSN celebrities. New games will be added based on user feedback. Players will be to earn badges for playing games, be able to compare scores via leaderboard and share scores via Facebook wall posts.
HSN.com is one of several big online destinations that have added special game areas over the past few years, including Oxygen, USA Network and People.com. When you consider how much time people spend playing these types of 'casual' games (for instance, people spend an average of 40 minutes playing Mahjongg on Games.com), combined with the recent Newzoo survey that shows 66% of all people online play casual games -- it only makes sense that everyone's trying to tap into games to create a more intriguing online experience.
HSN Arcade is set for launch on June 1. Visit HSN.com for more details.