Dunkin' Donuts says, 'America runs on Facebook,' with new advergame
Now while sipping that delicious new Mountain Dew Coolata from Dunkin' Donuts, you can play a Facebook game all about it. How meta! The national donuts, coffee and everything else chain has released Unfreeze It, a social game to promote its brand new frozen beverage, the Mountain Dew Coolata. OK, this drink has nothing to do with breakfast, but we'll let it slide in respect of cool prizes up for grabs.
To start the advergame, you must submit contact information for in the event that you win a prize. Once that's through, you're presented with a tall block of ice within a grid. Toward the bottom of the grid, there is a red laser. Your mission is to loosen up the frozen Mountain Dew Coolata inside so that it reaches the laser. If you succeed, you will be entered with a chance to win that day's prize, like a Sony Bravia 3D TV. "It's that simple," the instructions read.
Once you click your three shots and submit, you'll be asked to add more friends to the game. Then, a video will play that will notify you that players can attempt to melt the ice daily. The video also reveals a very important fact: The water shots that you submit will have a chance at being the shots that a real water cannon fires at a real Coolata encased in real ice. (For real?)
This is all pretty interesting--and way deeper than most viral advergame campaigns go. Regardless, it appears that this is a finite sweepstakes. Well, I guess we'll see if I won that sweet TV by May 28, when the contest ends.
Click here to play Unfreeze It on Facebook Now >
Have you entered in the Mountain Dew Coolata Facebook contest through this advergame? What do you think of this approach compared to most advergames? Sound off in the comments. Add Comment.