Watch Out, Zynga: EA, Playfish want bigger piece of the Facebook pie

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Peter Moore
EA Sports president Peter Moore (pictured) drew the lines clearly in his MI6 (no, not British secret service--a games marketing conference) keynote speech: Zynga better watch themselves, because EA wants to be number one on Facebook, Gamesindustry.biz reports. "There's a big dog in front of us," Moore said, making a jab at FarmVille maker Zynga. "But we aren't far behind, and we're confident that we can catch up. What we can bring to the market in terms of blue chip IP is phenomenal."

Now that the carrot on the stick for EA and Playfish is clear as day, it seems as if the parent company is wary of how much longer consumers will pay $60 for a video game. And with good reason: Fewer gamers, casual, social and hardcore alike, are spending money upfront on their games. How does EA plan to be on top in the end? It's going to follow you everywhere, that's how.

Moore revealed a plan for EA Sports that included persistent profiles across all EA Sports games regardless of platform (ahem, that means you too, Facebook). This isn't far from what EA is doing right now with its EA Accounts working between mobile, Facebook and console games for exclusive items and other unlockables. It's unknown when exactly we'll see EA take the first step in this direction, but it also doesn't have much time before Zynga topples even Activision Blizzard. In short, expect it soon.

[Image Credit: Joystiq]

Do you EA is focused in the right direction in tackling Zynga? How successful do you think the company will be in trying to defeat the social gaming giant? Sound off in the comments. Add Comment.
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