Surprising Field Where Job Opportunities Abound [Video]

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Heath care and high tech. High tech and health care. If you or someone you know is looking for a job, that's probably all you hear about. There are thousands of job openings at Google, Microsoft, Groupon and your local health care services facility, but what about those of us who are not specially trained in these very exacting fields? Isn't there anything out there for us?

Yes there is, and it's not in the first fields you'd think to look, according to CareerBuilder Senior Director of Talent Intelligence and Consulting Dr. Sanja Licina. She spoke with AOL Jobs on This Week in Careers, in her capacity as a founding member of the Career Advisory Board, presented by DeVry University. This doctor has done hundreds of hours of research and interviews, and she knows what she's talking about.

"With technology advancing so quickly and the retirement of a lot of baby boomers, you can see how health care and IT have the potential to stay in demand," Licina says. But she also notes that there are an ever increasing number of jobs for ... drum roll please ..."revenue-generating positions such as sales and marketing."


Watch Lisa's interview with Dr. Sanja Licina


Job skills that are never outdated

Sales and marketing is a field that requires classic skills that are not quickly outdated, observes Licina. While everything changes on a daily, if not hourly, basis in the tech world, Licina says that if you had marketing and sales skills prior to the recession you'll have them after the recession -- not that much has changed. "So it's easier to get back into those types of jobs," she says. You don't suddenly become obsolete.

Licina says that 1.3 million jobs were added in the United States 2010. On Careerbuilder.com there's been a 50 percent increase in jobs, year over year. "I'm not saying we're completely out of the woods yet, but I would say that's encouraging," she affirms.

According to recent research done by the Career Advisory Board, the workplace is changing in some very positive ways, and believe it or not, it seems we have Millenials to thank for that. Licina says that this younger generation is constantly "striving for balance. Quality of life more important than it ever has been before. They are not as willing to sacrifice their entire lives for their careers," and employers are realizing that. They're beginning to see that the work force is not entirely motivated by money. Millenials want jobs that also offer them a decent quality of life.


The Millenials might be on to something

Perhaps the Millenials have seen their parents sacrifice family and recreational time for high pay, and have noted that it doesn't make anyone particularly happy. Whatever the case, the research shows that Millenials are more lifestyle and cause motivated -- it's important for them to be doing something they believe in. Employers have become aware of this and are doing more to accommodate all employees, not just the Millenials, according to Licina.

So, coming out of the recession, what's the best strategy for finding and staying engaged in work you love? "The best advice we have is to stay optimistic," says Licina. "Present yourself with confidence about the skills you have. Don't feel that if you haven't been working for a year or two that you're completely outdated. Emphasize the experience you've had over time. Stay focused on your competencies rather than your deficiencies," and above all, "Don't lose hope!"

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