Zynga is the second most valuable game company in the world
OK, Zynga, we get it. You're insanely huge and popular and worth (wait ... seriously?) $10 billion. All Things Digital reports that as it ends a $500 million funding spree, sources claim that the mastermind behind CityVille is worth way more than the ubiquitous EA. You know, the guys who own Playfish and created Madden? They're only worth $6.2 billion, according to TechCrunch. Valuation is nothing more than an educated guessing game by big name investors as to how profitable a company is. Regardless, this number makes Zynga only second to Activision Blizzard as the most valuable games company in the world. You can cue the maniacal laughter now, thanks.
Gaming's current monolith, Activision Blizzard, is worth somewhere around $13 billion according to several news outlets. So, you can bet the traditional gaming industry is losing its mind at this point. It looks like the age of blockbuster triple-A games that cost tens of millions of dollars to develop--much less market--is coming to a close. Sure, games like Call of Duty and World of WarCraft can rake in billions, but look at the costs.
Especially when a seemingly unassuming game like FarmVille can bring in the same cash and cost a fraction of what a WoW expansion does to develop, market and release. It's only a matter of time before Zynga becomes the most valuable game company on the planet. It's sad to say, but the traditional gaming companies will likely adapt rather than stand and fight. This means even more designers like Brian Reynolds, John Romero and Richard Garriott will rush onto the scene. While there will always be room for Azeroth and the Mushroom Kingdom, you can bet that these types of games slow down in favor of cheaper, more profitable social games. Regardless of whether you're in agreement, social gaming is taking over in more ways than one.
[Image Credit: The Equity Kicker]
How long do you think before Zynga reaches the top? How do you think traditional game companies will respond? Sound off in the comments. Add Comment.