New Japan Airlines Logo Brings Back Crane Symbol

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Proving everything old is new again, Japan Airlines is bringing back the crane on its livery after an absence of several years.

The symbol -- a Japanese red-crown crane with wings extended in flight -- was first added to the carrier's planes in 1959.

The crane on the tail became a hallmark of the airline during the years of its international expansion.

But after 40 years, Japan Airlines decided to modernize with a new livery design. The bird was replaced with the letters "JAL" with a Nike-like swoosh through the "A." The last flight of the crane occurred in 2008.

The carrier has faced tough financial times in the last few years, and says it is now bringing back the bird as a symbol of its "fresh start."

In Japanese culture, the crane represents a bevy of good qualities, such as good fortune, peace and prosperity, loyalty and longevity.

The new livery will make its debut on April 1.


Artist Rendering from Japan Air Lines
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