Sears Launches Movie Downloading Service

Before you go, we thought you'd like these...
Before you go close icon

Watch out Netflix (NFLX) and Amazon.com (AMZN), here comes ... Sears? Yes, Sears Holdings (SHLD) on Tuesday launched an online movie-download service that pits it against those Web giants in the digital home-entertainment market.

Sonic Solutions's (SNIC)RoxioNow platform, which can deliver movies and other content to a variety of Web devices, will power the long-planned service, called Alphaline Entertainment. The service enables customers to download movies the same day they become available on DVD and Blu-ray.

Sears Holdings, which owns both the Sears and Kmart retail chains, signed an agreement with Sonic earlier this year. It joins a growing group of offline retailers that have been entering the digital-delivery market, which is largely dominated by Netflix today. Best Buy (BBY), for example, also uses Sonic's Roxio platform for its CinemaNow service.

Sears shares rose 1.6% to close at $70.02 on Tuesday. Netflix investors apparently weren't scared off by the news: Its shares grew 2% to close at $183.67.

Read Full Story

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners