FarmVille creator Zynga buys mobile developer, forms Zynga with Friends
Zynga returns to round two of the ongoing mobile title bout swinging. Zynga With Friends, the company's brand new, mobile-focused studio, is thanks to Zynga's most recent acquisition of Texas-based NewToy. Developer of iOS hits such as Words With Friends and We Rule, NewToy will now be Zynga's premiere mobile developer, unifying the company's mobile efforts into one single platform. NewToy's studio will become the location of Zynga With Friends Studio, which is convenient considering the company just opened Zynga Dallas recently.
"Our goal is to have is to have Zynga games available to anyone, anywhere on any device," says Zynga SVP of Mobile David Ko. "At Zynga, we're committed to provide the best-of-breed mobile game experiences."
Founded in 2008 by brothers Paul and David Bettner, NewToy has reached over 12 million mobile gamers through games like Words With Friends and Zynga hopes to bring that success to its presence in your phones. Paul, the company's CEO and co-founder will take the helm of Zynga With Friends as vice president and general manager and his brother David will become the studio's director.
"Throughout our acquisition talks we utilized a secret code name for the operation--that codename was 'jet pack,'" Zynga With Friends VP and general manager Paul Bettner says. "We chose jetpack because, to us, that's what this acquisition represented--the potential to strap jet packs to our backs and move even faster toward our shared goals."
However, it's unsure at this point what this means for the company's games that have already landed on mobile such as FarmVille's iPhone game and Mafia Wars: Atlantic City on mobile web browsers. Zynga declined to comment on how NewToy will handle making its new bosses' games--both old and new--available for all mobile devices at once.
What do you think of Zynga unifying its mobile gaming efforts? Would you play more Zynga games on your phone if they were easier to find and get into? Sound off in the comments. Add Comment.