Amazon to Overhaul International Business
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is planning to overhaul its international e-commerce platform to help it reach consumers in new markets. The online retailer currently operates teams in six countries other than the U.S. It has now set up a new team to create "the architectural underpinnings to greatly simplify country expansions", the Financial Times reported.
The team will translate content into different languages and adjust taxes, prices and delivery options to better suit customer locations.
International retailers including Wal-Mart Stores (WMT
) and Gap (GPS
) are increasingly looking to online sales to meet demand in existing markets and new ones.
Amazon operates websites in Canada, Germany, Japan, the U.K. and France. It hasn't entered a new country since purchasing Chinese site Joyo.com in 2004.