Zynga versus DeNa : A new challenger approaches, ready... fight!

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While Zynga has been the king of the social gaming ring in the U.S. for some time now, across the Pacific social gamers answer to a different ruler: DeNa. The Tokyo-based Japanese social gaming company has amassed $336.4 million just this quarter and aspires to over $1.4 billion in total revenue by the end of the year, Gamezebo reports. Compared to Zynga's expected $700 million, according to Softpedia, DeNa is quickly on their way to ousting the current social games titan.

Not to mention that DeNa claims to make 30 times more revenue per user than Zynga, which basically means that players within the Japanese network on average spend that much more than players of Zynga games. Gamezebo speculates that the reason why DeNa would frame its quarterly earnings like this is because the company is more than willing to take Zynga head on as the number one social games creator around the globe. And we can't blame it when the current wearer of the crown is buying up studios left and right in the U.S. and internationally. Not to mention Zynga has also made large investments in Japan, which DeNa surely finds more than threatening.

Though, DeNa isn't scot-free; just this year the company took Ngmoco, a U.S.-based mobile gaming company, under its wing. With both players aiming for the same territory (i.e. the world), it looks like the battle for social gaming supremacy isn't going to take place in just U.S. pipelines, but in tubes and cellular towers around the globe. The year before the end just got even more interesting.de

Do you think DeNa has a chance of ousting Zynga as the top social games company globally? Would you play DeNa games if or when they make their way into the U.S.? Sound off in the comments. Add Comment.
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