The Apprentice: Kelly Smith Beaty After the Boardroom

Before you go, we thought you'd like these...

Contestants on "The Apprentice" this week learned that sex doesn't always sell. Teams designed and marketed pedicab tours of chosen neighborhoods, giving tourists fresh air views. The men wore outfits out of ancient Rome, as if the pedicabs were chariots and shuttled visitors around midtown Manhattan. The women offered "Babes on Bikes" rides by Wall Street.

Sex didn't sell, but ancient Rome did. Octane, the men, beat Fortitude, the women, by about 200% in sales. It all came down to location.

"You didn't have a chance when you decided on Wall Street," Donald Trump said to the women. "You don't have a lot of tourists on Wall Street. You think a New Yorker is going to ride in a pedicab?"

Ivanka Trump noted that many bosses on Wall Street wouldn't want to look out the window and see their bankers riding around on a pedicab.

Kelly Smith Beaty, 30, the project manager, lost her bid to be Donald Trump's next employee and heard, "You're fired."


Lessons learned

Trump highlighted the location page of a successful business plan this week. While contestants hail from around the country, the women had a New Yorker on their team. But she wasn't consulted. Kelly assigned location scouting to Stephanie Castagnier, who's from Chicago and is Canadian.

The project manager saw her role as putting people in the positions in which they could have the most success. "I can only lead," she said, "I have to be able to trust my people."

Wrong answer.

Where's Kelly today? Smith Beaty, returned to Georgia. She hopes to start her own communications firm that will target projects to empower women and children.

Another lesson from Trump was that the rules are the rules. The men's team has become quite dysfunctional thanks to David Johnson. His teammates named him, "The Virus." One team member begged Donald Trump to fire him outright. But, since the team won the task, all members were safe. The rules are the rules.


The men's drama trumps the women's

The men's team provided the real drama (and entertainment) of the episode. Loose cannon David Johnson continued to lose team respect and generally annoy his teammates. During the task, Johnson pedaled tourists around midtown but his oddball commentary drew concerned glances from his passengers, when he told them about his relative being killed by a mule. "Best place to have him is on a bike. Maybe a car will hit him," said teammate Clint Robertson.

From his grating personality to lack of social skills and absent business savvy, Johnson doesn't seem to have a redeeming characteristic among his team.

In the boardroom, an exasperated Robertson said, "You couldn't get a job as an Oompa Lloompa making Gobstoppers," referring to "Charlie and the Chocolate Factory."





In next week's episode, David takes on the responsibility of Project Manager. Don't expect him to become the next great CEO, but he can be depended on to provide more surprises.

Read Full Story

People are Reading