Four Ways to Break Through the Noise and Get Noticed

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We all know that the competition to get jobs is getting tougher by the day. More and more people are receiving advanced degrees, and different generations of workers are competing for the same jobs globally. Take, for instance, Kathy Chambers, who applied for over one thousand jobs after getting laid off in 2006. After using job boards to submit her resume, waiting potentially in between submissions, she had only received two interviews this year. Hiring managers barely have enough time to sleep, so they certainly can't spend hours reviewing resume's. In fact, the average employer spends less than thirty seconds on each resume.

Aside from job searching, there's a lot of competition to even get some attention online. The online world, as you know, is where recruiters are searching for talent, and where companies are performing background checks on prospective candidates before hiring them. There are now over two billion tweets per month, as stated by Evan Williams, Twitter's co-founder. There are also nearly 550 million Facebook profiles, over ninety trillion emails sent in 2009, and over two hundred million blog posts have been published by Wordpress.com blogs alone. That's a lot of noise, and too much content for the human brain to review, filter, and share. This can only mean that you're going to have to work harder to stand out amongst an ocean full of content and websites.


How to stand out in the crowd

There are so many ways that you can use your creativity to get noticed online these days. From websites to advertisements to videos to even a single tweet, you can adopt new technology to showcase your talents, and make recruiters pay attention. When it comes to the web, if you're creative, other people will promote you and endorse you, which means that you can be found very easily.


1. Start a website

Everyone in the world should have their own website, under their full name. I recommend you purchase your domain name right now at GoDaddy.com for around $10. This website will rank high in search engines when people query your name, giving you more control over how people perceive you. Also, a website shows employers that you know how to market yourself, and that you're relevant. You can also create a website with the goal of getting a specific job at a target company. Jamie Varon was 24 years old when she launched TwitterShouldHireMe.com, which made the front page of Fortune.com. She eventually started her own business instead of continuing her campaign to get a job at Twitter. Susan Lewis created SusanHiresABoss.com as a creative way to flip the job search process upside down. Employers could apply to hire her through her website. Both of these websites got people talking throughout the web. Visibility creates opportunities, and by using a website to promote yourself, you have a much better chance of getting notice, and therefore getting hired.


2. Advertise yourself on Google

Companies are using Google AdWords to generate new leads, so why can't people use the same advertising platform to score a job? They can and have. Take Alec Brownstein for example. Alec purchased keywords that reflected the names of the top creative directors that he wanted to work for. Since there was no competition for these keywords, it only cost him fifteen cents per click. People google themselves all the time to see what shows up for their name. The creative directors all self-google'd and found Alec's advertisement, and called him, which eventually led to two job offers, and a lot of press, including Mashable. What's most interesting is that this campaign only set him back six dollars! You don't need a lot of money to be creative in your job search. I've also heard of job seekers creating self-advertisements using Facebook Social Ads, a platform where you can target people by demographic, geographic, and special interests. These methods are both targeted, so only the right people will respond, and almost no one else.


3. Video yourself

Video resumes can really separate you from the pact, especially in certain industries like advertising, design, and public relations. A video resume is no more than two minutes of footage, where you talk about whom you are, what your work experience is, what makes you different, and what type of job you're looking for. This video can then be posted on YouTube, and other video sharing websites, and embedded on your website, or shared on your resume as a link. One of the newest and most creative video resume's I've seen is from Graeme Anthony, who has created several videos and tied them into one using embedded video links. The sections of his resume include: about me, portfolio, skills, timeline, and contact. The video has already gone viral, with almost 32,000 views! Videos show exactly what type of person you are, and what you're capable of.


4. Tweet to compete

When everyone was admiring the announcement of Google Instant a few weeks ago, Feross Aboukhadijeh was betting his roommate that he could create a YouTube version of it in one hour. He lost the bet, but he did code it in three hours, which is very impressive. Google and YouTube instant return search results as you type. Feross tweeted about his new project, and was offered a job by YouTube co-founder Chad Hurley, to his surprise. What this shows is that is if you have a good idea, and have the guts to put it out there for the world to judge, you never know what can happen. Feross is a 19-year-old student, and he's already been offered a job at one of the most admired companies in the world, Google.


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