Quote of the Moment: FarmVille is killing daytime soaps
Brightroll CEO Tod Sacerdoti explains his theory that FarmVille maker Zynga and Facebook are responsible for the demise of soap operas that have been mainstays on daytime TV for 70+ years. Goodbye Guiding Light, hello virtual farming!
"The majority of social gamers are women between the ages of 18 and 50, which is exactly the original target audience for daytime soaps. Put simply, Zynga has created the first daytime television audience destruction machine."
[Via Business Insider]