Xerox Doubling Advertising Spending to Promote Business Services
The campaign, scheduled to begin on Sept. 7, will show clients including Target Corp. and The New York Mets hiring Xerox for tasks such as automating invoices and customizing direct mail programs, Bloomberg News reported. The company did not give details on how much would be spent.
"The perception of the Xerox brand is well-entrenched in a legacy business -- that being the copier business or the printer business," Chief Marketing Officer Christa Carone told Bloomberg News. "We're trying to broaden it."