Apple May Target TV Show Rentals and Devices
For Apple, such a move would transform its Apple TV "hobby" into a potentially viable revenue stream that would leverage its iTunes service. Under its discussions with News Corp. (NWS), NBC Universal, CBS (CBS) and the Walt Disney Co. (DIS), Apple may offer a 48-hour online rental service for 99 cents per show, according to Bloomberg.
Apple currently sells music and TV shows from its iTunes service, while movies can be rented or purchased. Although Apple reportedly may charge 99 cents per TV show to rent, that's less than the $2.99 price to buy an episode. Apparently, Apple anticipates sales volume will increase more than threefold by lowering the price.
The computer maker will be holding a press conference on Sept. 1 in San Francisco, with speculation running high that it will unveil its revamped TV device and possibly a spiffier iPod, according to an Engadget report.