San Francisco takes aim at littering Mafia Wars marketer

Before you go, we thought you'd like these...
Before you go close icon
If you stumbled upon a pile of $25,000 bills sitting on the street, you'd be overjoyed, wouldn't you? Well, apparently you are not the city of San Francisco, which recently called such bills "sidewalk vandalism" in a recent letter from City Attorney Alex Tse.

OK, to be fair the bills weren't real, but were fakes used as part of a marketing campaign for Zynga's Mafia Wars: Las Vegas expansion. And apparently the bills were actually glued to the sidewalk, which made them a bit difficult (and expensive) for the city to clean up. So maybe you wouldn't have been that overjoyed after all, would you?

Tse initially said he would pursue "pursue every available cause of action aggressively against Zynga for these illegal marketing tactics," but now seems to be focusing their legal efforts on marketing firm Davis Elen Advertising rather than Zynga. The ad agency has reportedly taken full responsibility for the campaign, effectively falling on their sword to protect their client (When did this become an episode of Mad Men?)

Between this fiasco and some recent Snoop-Dogg-related promotional problems in the Nevada desert, Zynga is having a bit of a bad marketing run of late. Then again, if there's no such thing as bad press, then Zynga seems to be getting a whole lot of not-bad press out of both of these snafus.
Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners