Virgin America Launches Seat-Back Shopping

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In a move that will no doubt come as great news to shopaholics, Virgin America has officially launched touch-screen shopping as a new feature on its Red seat-back TVs.

It's the first such digital shopping platform in the North America skies, the carrier says. You can browse hundreds of products and place orders from your seat, at 35,000 feet.

SkyMall is doing the merchandise, and while there hasn't been much for fashionistas in the past from that outfit, there are some Michael Kors items at the seat-back Red Store including a tote ($268). Sony, Canon and Sharp are also among the many brands featured.

Purchases come with two points towards the airline's Elevate Frequent Flyer Program for every one dollar spent.

The upgraded entertainment platform also adds next generation, enhanced terrain-view Google Maps so you can see the actual topography of the areas over which you're flying.

In addition, there is new open-tab service for the airline's on-demand menu – you swipe your card only once per flight to order cocktails, movies, shop and so forth.

"Red was already the largest and most advanced in-flight entertainment platform in North America, but these latest enhancements will give guests even more options," said David Cush, President and CEO of Virgin America.

Virgin also this month launched a "Cocktails with Altitude" custom bar where guests can select on their seat-back screen such drinks as a "Mile High-Tini" (illy issimo Iced Cappuccino + vodka), brought to them via tray service.

Photo courtesy of Virgin America
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