Electronic Arts Sells 15% Stake in Ubisoft Entertainment

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Electronic Arts (ERTS) sold its 15% stake in Ubisoft Entertainment (UBSFF) in a deal worth about 94 million euros ($122 million), Bloomberg News reported Friday without naming its sources.

Swiss bank UBS placed about 14 million shares in Ubisoft at a price of 6.75 euros a share. Ubisoft is Europe's largest video-game producer, and the company behind games such as Splinter Cell and Assassin's Creed.

Electronic Arts was Ubisoft's largest shareholder. It bought a 19.9% stake in Ubisoft in 2005 for 68.9 million euros. Ubisoft considered the purchase hostile.
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