Quote of the Moment: The secret to Farmville's popularity

Before you go, we thought you'd like these...
"The secret to Farmville's popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others' farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. It is rude to refuse a gift, and ruder still to not return the kindness. We play Farmville, then, because we are trying to be good to one another. We play Farmville because we are polite, cultivated people."
- A. J. Patrick Liszkiewicz in January talk at SUNY Buffalo entitled "Cultivated Play: Farmville" Read the entire thing if you want a rather pessimistic take on the whole social gaming phenomenon
Read Full Story

People are Reading

The Latest from our Partners
1 - 3 of 15