Rodeo Drive's Fashion Houses Attract Design Star-Power

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Missoni store on Rodeo DriveFashion's premiere brands, like Prada, Chanel and Missoni, opt for designer names when it comes to designing and building their multi-million dollar retail outlets on Beverly Hills' posh Rodeo Drive. At the newly opened, 7,500 square foot Missoni store, in-house designer Angela Missoni partnered with the design and art direction team of Kinmonth Manfreda, to clad the corner store with an interlocking weave of white aluminum slats.

Inside, the all-white interior is bathed in light from numerous skylights and steel-cased windows and spotlighted from above: better to appreciate Missoni's line of shimmery knit dresses, bikinis and must-have hoodies for men (just $550)! At night, the store becomes a glowing woven box. The Rodeo Drive store gets Missoni's runway fashion's first -- good news for fans like Miley Cyrus, Fergie and Rosario Dawson. A VIP lounge, with separate entrance, serves as private fitting room. Also on display, Missoni Home's colorful, patterned collection of designer bath towels, rugs, pillows, floor cushions, woven-cord chaise lounges and the ultra-hot pink Petal lounger ($2,210).

Based in London and Rome, this is Patrick Kinmonth and Antonio Manfreda's first total building design. (The pair famously conceived Valentino's retrospective in Rome at ARA PACIS as seen in the documentary "Valentino: The Last Emperor.") But the Missoni isn't the only store with a stunning design along Rodeo Drive, design and architecture fans can take in several other architectural nuggets like OMA Rem Koolhaas' only Los Angeles project: the Prada Epicenter store. Notable for its wide-open entrance without facade and submerged mannequins in underground displays, a dramatic staircase dominates the storefront.

Across the tony shopping street, retail-design architects Callison are handling Tom Ford's flagship store, scheduled to open later this spring. Per the Beverly Hills Courier, expect an exterior of smooth, white plaster and window panes chicly outlined in black.
The Frank Lloyd Wright-designed Anderton Court, Wright's only commercial building in Los Angeles, is also on the block. Across from Missoni, designers Badgley Mischka are remaking a ho-hum brick edifice into a 2,700 square foot boutique complete with second-floor bridal salon. And bronze sculpture of a woman's torso by Venice artist Robert Graham pops up on a Rodeo Drive median adding a brassy touch to one of the country's most glamorous thoroughfares.
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