Rolling Stone: A Planet Hollywood for the 2010's?
There's nothing wrong with branching out. It's actually a most human trait to reach for more, to expand, but it also goes without saying that to branch out successfully, you gotta keep killing it where you started.
In the past month Rolling Stone magazine came out with it's top song of the past decade, Gnarls Barkley's "Crazy." So far I have not heard one person praise that call. What's happened to the legendary music mag? Rolling Stone has recently gotten political with pieces by Matt Taibbi on the 2008 Presidential Race and world happenings like the recent "Darfuristan" piece, but it seems they're now veering even further away with a new venture: a restaurant/bar/nightclub to open in the Hollywood Boulevard and Highland Avenue area in the summer of 2010. (Going forward it will be known as RS: The Hyphenate.)
To me this second announcement of the month by RS is almost as puzzling as it's no. 1 song choice.
Remember Planet Hollywood and the Fashion Cafe? Many blocked out those nightmare spots, either due to financial loss related to investing in them, or the regret from buying bad food at them. To jog your memory, the idea was for Hollywood celebs and models to get into the worldwide Hard Rock Cafe-mold and make a fortune by marrying food, tourism and celebs.
But an overpriced burger near a picture of Cindy Crawford or a salad near Bruce Willis was a recipe for financial disaster in good economic times, so why exactly would RS: The Hyphenate be a good idea now? I remember that lonely Fashion Cafe at Rockefeller Plaza in NYC. Is this the updated West Coast version? Do we need one?
And to add to the real estate eating ventures at Hollywood and Highland: a Hard Rock Cafe to open in May of 2010.
This Rolling Stone club is seeming like the third in the bad trilogy, but we'll see. No one loves a comeback story like the music business, and if anyone can do it, I believe in Rolling Stone. I mean, if Cameron Crowe said it was actually really, really cool and subversive and cutting edge once upon a time, I believe him. And if it was cool, it could be once again.
At least Hollywood and Highland is a spot for locals to take out-of-towners. Because that's probably the only time anyone from L.A. will be going to RS: The Hyphenate. Did I mention they aren't doing live shows? You guessed it: It'll be mostly DJ's. Wonder how many times we'll hear "Crazy."