Sales of digital content exceeds $1 billion

Before you go, we thought you'd like these...
Before you go close icon
Mirroring comments from prominent CEOs such as John Riccitiello and Yoichi Wada, social and microtransaction games like Mafia Wars and Battlefield Heroes are expected to crest $1 million by the end of 2009. According to a recent consumer report, this major shift in revenue reflects a shift in focus from the more hardcore community of gamers to casual games that anyone can jump in and play.

There are a few interesting facts in the report, such as women comprising of 60% of social gamers or Facebook being the dominant platform for social games revenue. Many potential gamers will not visit a dedicated games site such as Kongregate, but if a game is put in front of them, they will play it happily and contribute to the revenue. You can check out the results of the research paper at Financial Times.

[via GamePro]
Read Full Story

People are Reading