It's Official: EA Buys Pet Society Maker, Playfish

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It's official: Electronic Arts (the video game company behind The Sims and Madden) has purchased social game maker, Playfish, for $300 million in cash and stock. Rumors that the two companies were getting together were making the rounds back on October 14.

The London-based social gaming company, best known for Restaurant City and Pet Society, runs games on several major social networks including Facebook, Bebo and MySpace.

Playfish sold to electronic arts for $300 million

While there's no immediate word on how either company will change, EA already has a stable of social and casual games under its Pogo.com site and EA Play brand (which includes a major deal with leading toymaker, Hasbro).

Through a press release, issued on the Playfish site, "Playfish will operate within EA Interactive, a division of EA focused on the web and on wireless." That division includes EA Mobile and casual gaming powerhouse Pogo. It's unknown if EA Play is also a part of the same group, which might be interesting for social gamers since it has a long-term deal with toy-maker Hasbro (which includes Littlest Pet Shop and Nerf).


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