Cable TV fights recession by pushing porn

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According to Advertising Age, cable and satellite television providers have taken to fighting economic setbacks by pimping pay-per-view adult content via ads that run during less provocative programs. Viewers of shows and networks that heavily skew male such as Spike TV and ESPN will be most like to encounter the come-hither ads during late night programs.



Claude Brodesser-Aker reports that the providers are also lowering the price of their most tumescent programming. Faced with competition from free Internet porn providers (no, I'm not going to list them here, although even a blind squirrel bumps into one occasionally), the industry has no competitive advantage in this market except among those without access to a high-speed Internet connection and a computer.

The report quotes a study by Kagan Research that concluded that adult on-demand and pay-per-view content could be a $1.4 billion market within four years. According to Good Magazine, the total industry in the U.S. took in $2.84 billion in revenue in 2006. Every second, $89 is spent on porn. 28% of viewers and an estimated 374 million pages of porn. 266 new sites appear daily.

With many laid off workers having a great deal of time on their hands, I can't see this industry going flaccid in the near future, either.

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