More people buying "green," new study shows

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A new study, conducted among 1,141 people in the United States and the united Kingdom, suggest that although people aren't just thinking a lot about the environment, their buying habits are starting to finally change.

Boy, they could have come to my household, and I would have told them that. My wife's been buying organic eggs laid by cage-free chickens for awhile, much to my chagrin because, well, I'm cheap. She's also been buying those energy efficient light bulbs, which I'm coming around to appreciate. And even I laid out a couple extra bucks for some Clorox cleaning spray called GreenWorks the other day. True, no one is going to mistake our house for a branch of the Sierra Club, but we're making some progress.

And so are a lot of people, suggests Buzzback Market Research.

In case you're curious, here are the numbers that they found:

72% of us are buying energy efficient light bulbs.
70% of us turn down the thermostat (I do this all the time... did I mention I'm cheap?)
71% are recycling paper.
68% are turning off electric appliances rather than leave them on stand-by (you can do that?).
67% take more showers than baths to converse water.
57% recycle glass.
57% purchase recycled products.
55% purchase recycled paper.
51% purchase refill products.
38% use less household chemicals.
36% would rather walk short distances than drive (sure, they say they'd "rather" walk short distances, but do they?)
31% buy organic fruit or vegetables.
20% take fewer flights (I doubt it's to save the environment -- has anyone been reading about the airline crises these days)
15% buy organic meat.
6% only buy products from companies they consider "green."
4% use a hybrid car.
1% save their energy by not reading articles about surveys (OK, I made that last one up...).

Geoff Williams is a business journalist and the author of C.C. Pyle's Amazing Foot Race: The True Story of the 1928 Coast-to-Coast Run Across America (Rodale).
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